TEACHING TERMINOLOGY FOR MARKETING STUDENTS
Keywords:
marketing, concepts, stakeholders, market segmentation, branding, consumer behavior.Abstract
The marketing landscape is continuously evolving, necessitating a robust understanding of terminology among marketing students. This article explores effective strategies for teaching marketing terminology, emphasizing the importance of terminology in comprehending marketing concepts, enhancing communication skills, and fostering critical thinking. It outlines pedagogical approaches, the integration of technology, and the significance of real-world applications.
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3. Schindler, R. M., & Dibb, S. (2021). Marketing Research: Principles and Practice. McGraw-Hill Education.
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