DIGITALIZATION AS A FACTOR FOR INCREASING THE COMPETITIVENESS OF THE NATIONAL ECONOMY IN WORLD MARKETS

Abstract

In the modern world, the most important direction of increasing the economic efficiency and competitiveness of the country in the world markets is the rapid development of the high-tech industry. Scientific and practical research in the field of digital economy is constantly conducted and is necessary for the deepening and development of technologies, as well as for increasing the efficiency of the Russian economy. The problem of the development of the digital economy and the introduction of technologies is being actively discussed, since the unified theoretical and methodological basis for studying this direction is just being formed and is not fully developed. This article examines the main prospects and directions of the development of the digital economy, as well as analyzes the problems of restoring the economic growth of the Russian economy. The advantages of the digital economy will be systematized and will help to increase the country's competitiveness in the world markets. Based on expert research, it is assumed that e-commerce will create favorable conditions for the development of Russia's domestic production market and help to improve the competitive environment and business environment. Digital logistics can help you respond more quickly to changing customer demands and expectations by simplifying complex supply chains. Modeling ecological systems with integrated automation and robotics will lead to a zero-waste economy with high international competitiveness. It is concluded that it is necessary to actively cooperate with international organizations and analytical centers in theoretical and practical areas, as well as to study the possibilities of technologies that contribute to economic development and innovation both at the level of a separately accepted industry and at the scale of the national economy.