TABOO WORDS AND EUPHEMISMS IN LINGUACULTUROLOGY.
Keywords:
taboo language, euphemisms, linguaculturology, cultural norms, social values, politeness strategies, language and power, cognitive processing, linguistic restrictions, cross-cultural communication, language policy.Abstract
Taboo words and euphemisms serve as linguistic mechanisms that reflect cultural norms, social values, and historical shifts in language use. This article explores the role of taboo language and euphemistic expressions within the framework of linguaculturology, emphasizing their function in maintaining social harmony, reinforcing power dynamics, and negotiating politeness. A comparative analysis of different languages and cultures reveals variations in what is considered taboo, highlighting the influence of religion, morality, and societal hierarchy on linguistic restrictions. Additionally, the study examines the cognitive and psychological processes involved in the production and perception of euphemisms, illustrating how language adapts to changing cultural sensitivities. The findings contribute to a broader understanding of language as a cultural code, demonstrating that the evolution of euphemistic strategies mirrors shifts in societal attitudes toward sensitive topics such as death and politics. Implications for cross-cultural communication and language policy are also discussed.
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