SHIFTS IN THE CONCEPTS OF "CIVILITY" AND "IMPOLITENESS" IN CONTEMPORARY MEDIA DISCOURSE

Abstract

This article explores the evolving concepts of "civilization" and "impoliteness" within contemporary media discourse. Traditionally, "civilization" was associated with politeness, respect, and adherence to social norms, while "impoliteness" was viewed as a violation of these norms. However, with the rise of digital platforms and the changing landscape of public communication, these definitions have become increasingly fluid. Social media, in particular, has blurred the boundaries between civil discourse and rude expression, with unfiltered language often serving as a tool for attention, power, and social change. Public figures, including politicians and media personalities, have played a pivotal role in this shift, using provocative rhetoric that challenges traditional notions of civility. The article also examines the role of mass media in normalizing rudeness and how this has reshaped public perception of acceptable speech. Ultimately, the article argues that the shifting boundaries between civility and impoliteness have profound implications for social dialogue, highlighting the need for further examination of how these changes impact communication in the digital age. The evolving dynamic between these concepts calls for an ongoing investigation into the influence of media in shaping both public opinion and social norms.