MANAGING CREATIVE MEDIA PLATFORMS IN THE EDUCATIONAL ENVIRONMENT: CHALLENGES AND PROSPECTS
Keywords:
Creative media platforms, digital pedagogy, media literacy, educational innovation, education management, student-centered learning, digital transformation, teacher training, education policy, 21-century skills.Abstract
This paper explores the role of creative media platforms in educational environments, emphasizing their potential as instruments for innovation and engagement. Through theoretical analysis and practical examples, it addresses the core challenges faced by educators and administrators in managing these platforms, such as digital literacy gaps, infrastructural limitations, and pedagogical resistance. The article concludes with strategic recommendations and future prospects for integrating creative media into formal education systems.
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